Staff Spotlight: Choice East

Elizabeth Handwerk • March 28, 2024

From experiencing homelessness himself to now helping others who are going through similar crises, Choice East brings invaluable empathy and insight to his work at Homeward.

Choice East was interviewed by Elizabeth Handwerk in February 2024.


Q: How did you get into homeless services as a field of work?

A: It all started when I lived in San Francisco and became homeless. Eventually I got into an SRO hotel through an agency there. They had a work program called the Desk Clerk Training program. I went through that and became a desk clerk. When I moved to Richmond, I worked at some shelters including CARITAS. Through ACTS, I worked the Homeless Connection Line before migrating over to Homeward.


Q: What’s your job at Homeward and has it changed over the years?

A: I started at Homeward in 2020. Over time, I have taken on more responsibility and had a few title changes. Now, I’m the System Referral Coordinator. I do all shelter referrals for families and single adults, and all referrals for rapid rehousing, youth singles and families, permanent supporting housing referrals, voucher referrals through RRHA, and I’m also the referral coordinator for the joint youth transitional housing and rapid rehousing programs.


Q: Wow, you're the only person doing all of that for the entire Richmond region! It sounds like a lot, but you seem to be managing it well.

A: Yeah, it is a lot, but there are some benefits to me being a single point of contact. I have established relationships with providers, partners, and clients. Over time, I have become very familiar with them. They know me and trust me. The referral process is more streamlined, and communication is more efficient because I know what’s going on with every client that day and every shelter that day.


Q: What are some parts of your job that you enjoy?

A: Each person that I talk to is in a unique situation that requires a problem-solving approach. I enjoy tackling each client’s individual needs, investigating if needed, and working with the person in crisis to find a solution.


Normally, I don’t hear back from clients after I’ve referred them to a shelter, but there are a few exceptions. There is an older lady that I sent to CARITAS a few years ago. To this day, she still texts me a devotional quote every morning.


Last week, there was a guy I sent to shelter. Later that day, he texted me back and said, “Hey, I made it to the shelter and I want to thank you again for referring me. I think everything is going to be alright now.”


Q: What motivates you?

A: I have lived experience of homelessness, so I’ve been through the process myself. This gives me a totally different perspective from most people. I know the feelings on both ends of the line. I know you might feel apprehensive about going to shelter; I’ve been there myself. I know what it feels like to be in a crisis. When you’re in crisis you can’t think ahead to next week or next month. You’re scared about what’s happening to you today and you can’t plan beyond that until you get help.


Q: How do you talk to people in crisis who may be scared or uncertain about going to shelter?

A: When someone is frustrated and says ‘you don’t understand’, I can say YES, actually I do get it. I know what it feels like. And that just totally flips the conversation. My personal experiences have enabled me to talk to people in ways others can’t.


When I’m talking to people about going to shelter, sometimes they ask me, “What do you think should I do?” I learned this in recovery: “I can’t tell you necessarily what to do. I only can tell you what has worked for me, and hopefully that helps you make your own decisions.”


If someone seems really scared about going to shelter, I say, “Why don’t you just go to the intake? After intake, if you still feel like it’s not the right place for you, you don’t have to stay there. But I would hate for you to miss the opportunity.” And a lot of times, that works.


Q: What does the process for making shelter referrals look like?

A: First, I run a report by priority, look up the names in HCIS (a shared community database), see if they’re banned at any shelters, and look through their notes to see if they have any preference in shelters. For example, I won’t send someone to CARITAS who says they don’t want to go. Once I find a shelter client match, I offer them the shelter placement. I send a referral through HCIS to the shelter and leave a note about my interaction with the client. Then I email the shelter directly to tell them who I’m sending and give them the info. Each shelter is a bit different in their referral process in how many they refer each day, and how they notify of open referrals.


Q: Is there anything you wish more people knew or understood about the homeless services as a field of work?

A: Ending someone’s homelessness is not as easy a process as the average person thinks it is. There’s no one solution to homelessness because there’s no one lump group of “homeless” people. They come from every age, demographic, and background you can think of. What works for one person might not work for another. As a community, we need to be strategic in our approach. Who’s going to provide resources? How are you going to track the outcomes to know what’s working? And, you need to actually talk to people experiencing homelessness to understand what they need.


I wish there were more resources beyond offering shelter beds that would address root causes of homelessness. Shelter is just a temporary solution to a bigger problem. You need resources beyond shelter. Mental health services, affordable housing services. You could have all the resources in the world, but if the average person can’t afford a studio apartment because its $1500 a month and their minimum wage salary can’t cover it, no resources can fix that. It’s the structural issues that need to be addressed.


Recently, homeless services providers were criticized in the news. It made me feel like I was being personally attacked. These types of criticisms are completely missing the point.


Q: Your work is definitely hard enough already without the criticism. Thank you, Choice, for sharing your story and for all that you do each day to help people in a housing crisis.

A: The things I went through when I was homeless prepared me for the work I do now. In a way, my struggles eventually became my superpower.

January 29, 2025
As the designated planning agency for the Greater Richmond Continuum of Care, our region’s coordinated network of homeless service providers, Homeward works closely with the U.S. Department of Housing and Urban Development (HUD). We have been following recent developments related to federal funding for homeless programs. We are collaborating with local, state, and national partners to assess the implications for the people served by the Greater Richmond Continuum of Care and to ensure that there are no further disruptions to support proven solutions to homelessness in our region. Federal funding from HUD has been critical to our local network’s ability to help thousands of regional residents get on the pathway to a permanent home. This person-centered and compassionate work has tangible impacts in our communities. We will continue to monitor this situation closely, update our partners, and support this important work. To learn more about the vital role of HUD funding and its impact in our region, read this recent blog post .
January 27, 2025
Amount Includes Over $1.5 Million in New Project Funds
By Elizabeth Handwerk December 4, 2024
The holidays are a time of joy, gratitude, and celebration. It is also a time that the reality of homelessness becomes more visible, standing in sharp contrast to the season's twinkling lights and jolly tunes. Many of us are inspired to reflect on our blessings and find ways to support our more vulnerable neighbors, whether that be with our time or our resources. Here are just a few ways you can help this holiday season:
November 15, 2024
The Greater Richmond Continuum of Care (GRCoC) – our region’s compassionate and coordinated network of 34 local, mission-driven agencies addressing homelessness – recently submitted to the U.S. Department of Housing and Urban Development (HUD) the regional coordinated application for federal funding. This application is important to our area because federal funding from HUD accounts for the majority of public dollars allocated for homeless services.
October 30, 2024
Homeward's Executive Director, Kelly King Horne, was recognized earlier this month by the Chesterfield Education Foundation as an outstanding alumna of Chesterfield County Public Schools.
October 15, 2024
As more and more people in our region face housing instability and are pushed into homelessness, the demand for homeless services is higher than ever before.
August 23, 2024
New Taskforce to Address Unsheltered Homelessness in Region to Launch
August 20, 2024
July 1st marked the beginning of a new fiscal year for the Greater Richmond Continuum of Care (GRCoC) and Homeward. New and existing resources that support proven solutions to homelessness will be deployed over the next 12 months to serve our region’s most vulnerable neighbors.
August 16, 2024
Our region's collaborative network of homeless service providers, The Greater Richmond Continuum of Care (GRCoC) , supports solutions to homelessness that are focused on getting our neighbors off the street and on to pathways to a permanent home. Why is this approach considered a highly effective method for solving homelessness in our region and across the country?
By Elizabeth Handwerk July 12, 2024
This is a question we get regularly at Homeward from caring community members. Below is a list of organizations that accept clothing donations.
More Posts
Share by: